Vedic Mother

Bringing Ayurveda Wellness into Modern Lifestyles.

Remember that feeling of coming across a hidden gem, a dusty antique store tucked away on a forgotten street, brimming with treasures waiting to be unearthed? 

 

That’s exactly how we felt when Vedic Mother first approached us. Here was a brand brimming with potential, steeped in the rich tradition of Ayurveda, yet struggling to find its voice in the crowded wellness marketplace.

 

Vedic Mother’s mission was clear: to bring the time-tested wisdom of Ayurveda to a modern audience, offering meticulously crafted products made with 100% natural ingredients. But there was a disconnect. Their brand identity didn’t resonate with their target demographic. They needed to be seen not just as affordable, but as a premium player, a brand synonymous with authenticity and holistic well-being.

INDUSTRY
  • eCommerce
  • Consumer Products
SERVICES
  • Brand Strategy
  • Brand Messaging
  • Brand Design
  • Campaigns
  • Brand Experience
  • Brand Positioning
  • Marketing Materials
  • Social Media
  • Brand Shoots
  • Influencer Management
  • Content & Creative
BFM
BFM
BFM
BFM
BFM

We knew we were dealing with something special.

The result? A brand identity that embodied Vedic Mother’s commitment to excellence. We crafted a compelling story with dadi and her granddaughter Sakshi, that spoke directly to both the younger and older health-conscious audience seeking natural and effective solutions. It wasn’t just about selling products; it was about capturing the essence of Ayurveda, its emphasis on harmony and balance, and translating it into a language that resonated with today’s consumers.

But a powerful brand story is only half the battle.

We needed to create a visual language that mirrored Vedic Mother’s essence. We crafted visuals that showcased the meticulous production process – from farm-fresh ingredients to the final product gracing your shelf. 

 

We created a series of videos showcasing Dadi patiently explaining the usage, benefits, and traditional methods of making Vedic Mother’s products. This relatable approach wasn’t just informative, it invoked a sense of nostalgia and trust. It positioned Vedic Mother as more than just a brand; it was a bridge between tradition and modernity.

 

We delved deeper into the rich heritage of Ayurveda with “Dadi Ke Nuskhe (Grandma’s Secrets)”. Dadi shared her time-tested wisdom on various health concerns. These bite-sized educational videos tackled common myths and highlighted the benefits of natural ingredients, further solidifying Vedic Mother’s position as a reliable source of knowledge. 

BFM
BFM
BFM
BFM