Pavone

Giving them a Voice to Captivate!

Pavone – a studio bursting with potential, yet lacking the voice and platform to truly captivate the fashion world. They possessed the skills of a skilled artisan, but they needed the guidance of a master storyteller. That’s where we stepped in.

INDUSTRY
  • Clothing & Apparel
  • Offline Retail
SERVICES
  • Brand Strategy
  • Brand Messaging
  • Brand Identity
  • Influencer Management
  • Campaigns
  • Brand Positioning
  • Marketing Materials
  • Brand Shoots
  • Social Media
  • Content & Creative
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Redefining Brand Identity

When Pavone first approached us, their approach was rooted in a vendor mentality. They focused on the technical aspects of their craft, the quality of their materials, the intricate details of each garment. But a truly captivating brand goes beyond the product. We needed to help Pavone shed the “vendor” skin and embrace the power of a “designer studio.”

Together, we defined Pavone’s brand language. It was a process of excavation, uncovering the core values and design philosophy that resonated in their collections.

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Aaina: Unveiling the Duality Within

This philosophy became the cornerstone of Pavone’s major collection, aptly named “Aaina” – the Hindi word for mirror. Aaina wasn’t just a collection of clothing; it was a conversation starter. Life, we realized, is a tapestry woven with contrasting threads, strength and vulnerability, boldness and grace. Aaina captured this essence, showcasing garments that embodied the power of duality like yin and yang.

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But a brand story needs a platform!

Social media was the perfect platform to bring Pavone’s story to life. We curated captivating content that showcased the exquisite craftsmanship and timeless elegance of their garments. We partnered with renowned influencers, like the ever-stylish Vidhi Pandya who donned Pavone’s creations in the Big Boss house, and the melodious Bhumi Trivedi who graced award shows and concerts in their designs.

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