Davaindia

Empowering Access And Progress

DavaIndia is India’s Largest Private Generic Pharmacy Retail Chain that offers a wide range of products for everyone’s day-to-day needs. Despite having outlets across India, they struggled to communicate with the consumers, especially in tier 1 cities. They turned to us to help bring their brand to the forefront of people’s minds using the brand design and digital experience that would catch the attention of the consumers.

INDUSTRY
  • Pharmaceutical
  • Retail Chain
  • Consumer Products
SERVICES
  • Brand Strategy
  • Brand Messaging
  • Brand Identity
  • Store Design
  • Website Management
  • OOH Advertising
  • Brand Positioning
  • Marketing Materials
  • Newspaper & Radio
  • Campaigns & Ad Film
  • Digital Ads & Leads Generation
  • Brand Shoots
  • Social Media
  • B2B
  • Content & Creative
BFM
BFM
BFM
BFM

Repositioning For Success

We sought to bridge the gap between the brands’ message and the consumers’ understanding of them throughout our branding in the outlets. To achieve this, we rebranded the brand outlets by streamlining the visuals throughout the stores and redesigning the assets to maximise clarity and sales. We remodelled the previous approach to make it more concise and clear across our stores in India.

BFM
BFM
BFM
BFM
BFM

Our Insight Into The Healthcare World

In a country where accessibility and affordability have been significant hurdles, we wanted to make a meaningful difference. By understanding that lack of knowledge can lead to difficult times, we addressed the pressing challenges faced by the people of India. Leveraging Above-The-Line (ATL) tools and platforms, we developed strategic campaigns aimed at increasing awareness and accessibility to healthcare.

BFM
BFM
BFM

Our Thought Process Is Rooted In The Belief That...

Every individual deserves access to essential resources and opportunities for advancement. One such initiative that embodies our commitment to driving positive change is “Mat Kar Samjhautha.” Recognizing the societal barriers that hinder female progress, ‘Mat Kar Samjhautha’ encourages women to pursue their aspirations freely and fearlessly. Central to this initiative is the introduction and advocacy of using cotton pads for menstruation hygiene, dispelling myths and promoting safer practices.

 

Through ‘Mat Kar Samjhautha’ and similar initiatives, we address the underlying issues that impede progress and prosperity. By tackling challenges head-on and championing innovative yet targeted messaging, we sought to elevate DavaIndia’s stand in the healthcare community.