ODD COFFEE

The Fourth Wave of Coffee is Here… And It’s ODD.

Do You Dare To Be Odd? This is the question we asked our clients when they came to us with a request to ‘be different’. After all, they wanted to sell authentic and high-quality specialty-grade coffee. When it comes to coffee brands, it is a saturated market. So how do we break through the clutter? By being the ODD ONE OUT – literally.

INDUSTRY
  • eCommerce
  • Consumer Products
INDUSTRY
  • Brand Strategy
  • Brand Messaging
  • Brand Identity
  • Campaigns
  • Shoots
  • Social Media
  • Brand Positioning
  • Marketing Materials
  • Influencer Management
  • Content & Creative
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We Saw, Heard & Felt The Need To Be Odd

What would Odd Coffee be without a visual identity as unique as its flavours? From its eye-catching logo to the unique packaging, and interesting product shoots that are oddly satisfying to leveraging influencers who embody the spirit of oddity, every aspect of the brand reflected our commitment to standing out. At Odd Coffee, we didn’t just blend in; we thrive in the spaces between.

 

Our branding emphasis on the trippy, quirky, and fresh wasn’t just a marketing ploy but a manifesto for those who dared to be different.

The Odd Journey Of Odd Coffee

Our commitment to oddity didn’t end at branding. We went all in to become a movement. We joined hands with the odd ones, the trailblazers and the rulebreakers – and celebrated our shared love for the unexpected. From influencers who dare to defy conventions to travellers who embrace the unknown, we represented Odd Coffee as more than just a beverage; it became a symbol of creativity and convenience.

 

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Experience The Oddity In Action!

To be transparent and authentic at every step of the journey, we partnered with farmers who shared our passion for quality and sustainability. Our “Seed to Sip” series took the consumers on a journey through the coffee plantations of Chikmagalur – a testament to our dedication to excellence and respect for the craft. 

 

A fresh brand in the market and yet it managed to rope in some tremendous sales figures. Since we had the complete mandate for the brand, we think we can take some of the credit for its success.